They probably have a good case, too: as well as the iconic image of a Model 55 cupped in the hand of Elvis Presley, there are countless photos in circulation of artists such as Buddy Holly, Patsy Cline, Frank Sinatra, Ella Fitzgerald, Billie Holiday and even Metallica and Mariah Carey — amongst many others — singing into a Model 55.
This classic microphone also featured in many of the critical moments of 20th century history, capturing the speeches of such luminaries as Franklin D Roosevelt, John F Kennedy, Martin Luther King, Indira Ghandi and General Douglas Mac Arthur on the deck of the USS Missouri during the ceremony ending the war with Japan in 1945.
A few years later, with radio broadcasting, public-address and two-way radio communications becoming more common, he took on the distribution of microphones from a now long-gone manufacturer.
Realising the vast potential for this nascent market, Shure Brothers started making their own microphones in 1932, their first in-house design being the Model 33N, a carbon-button microphone (the dominant microphone technology of the day).
The final option was the ribbon microphone, but these were also fragile, tended to suffer from electromagnetic interference, and needed a large amount of amplification.
Customer needed a heating solution to be implemented within existing space. The heater retrofit into existing products as well as new models.
The American Shure Brothers Company, now Shure Incorporated, sits proudly amongst the world’s longest-surviving microphone builders.
The company’s history began in April 1925, when Sidney N Shure started supplying components and kits for home-build radios.
You’ll still be working with the same sales rep, the same sales manager and the same design engineers.
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Some 75 years after its introduction, the Model 55 is still in production (albeit with a few updates and improvements!