Researchers said it was as if he was so keen to make an impression he 'temporarily absorbed most of his cognitive resources.' To see if other men were affected in the same way, they recruited 40 male heterosexual students.Each one performed a standard memory test where they had to observe a stream of letters and say, as fast as possible, if each one was the same as the one before last.Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or 'cognitive resources' trying to impress beautiful women, they have little left for other tasks.Psychologists at Radboud University in The Netherlands carried out the study after one of them was so struck on impressing an attractive woman he had never met before, that he could not remember his address when she asked him where he lived.At some point, a goateed customer came in — another young man who also probably wasn't much more than 23 — and got himself a cupcake and some coffee. In fact, I was even going to buy you a cupcake, but then I figured if you'd wanted one, you'd have gotten it yourself."I smiled, and thanked him for the kind intentions, and there was some awkward additional mumbling between us before he shook my hand and left.He sat down at the table in front of me and sat facing me, rather than facing the windows that looked out on the street. I'd probably been there about three hours by then, and the place had been bustling the whole time.
That has never happened before, so I didn't know how to turn them back on and my landlord wasn't around.The place had a few lovely little tables set up — all of them empty. I decided to stay off the Interweb for a while, in order to concentrate better — and I worked, worked, worked away, feeling increasingly delighted with the progress I was able to make. — before he packed up his stuff, came over to me, and said, "Are you having fun with what you're working on? It's really coming along." Then he said, "Well, awesome.I asked the pink-cheeked young man behind the counter — who couldn't have been much more than 23 — if it was okay for me to get tea and a sandwich and camp out for a few hours. When The Talking Heads came on the stereo, I bopped my head and tapped my feet a little, invigorated. I could tell you were really digging whatever you were doing.The volunteers then spent seven minutes chatting to male or female members of the research team before repeating the test.The results showed men were slower and less accurate after trying to impress the women. But when the task was repeated with a group of female volunteers, they did not get the same results.
The only thing I can conclude is that men are less intimidated by casually dressed women.