Sideman says those users now make up about 40 percent of You Now’s community.
And cutting out the wait time before you can broadcast means digital celebrities from other platforms like You Tube, Vine and Instagram can drop into You Now and immediately start tapping into a new potential audience.
A year later, when its growth started skyrocketing — but before other investors had picked up on it — Pakman approached Sideman and ended up leading a million round.
“This is so easy to laugh at and make fun of,” he said.
That makes them more likely to come back, and tell their other fans to come with them.
Now Sideman is trying to keep that virtuous cycle going by using virtual goods and revenue sharing.
The best way to get a sense of what You Now did, and does, is to download the app today and cruise around.
You’ll find a wildly varied mix of amateur performers, most of whom are broadcasting live to a very small audience — many times to fewer than a dozen people at a time.
Except now, many more people are doing it: It’s too early to say that You Now is going to be a success.Sideman, who only had about a dozen employees at the time, concentrated his resources completely on his mobile apps.You Now started rolling out the changes in January and finished them by April, when it gave users the ability to start broadcasting immediately. “We knew it was working within a few days.” In retrospect, you can see why users would respond to Sideman’s changes.“Then you watch the kids using it and you get blown away.” Update: An earlier version of this story incorrectly reported that You Now had fired two employees.I do a fair number of remote video interviews (like this one) these days. Assuming you already have a webcam and microphone, whether they’re built into a laptop or clipped to the top of a monitor, you already have the equipment you need. But even more important, you want more light in front of your face than behind you. If you have a webcam on top of a large monitor, you may have to raise yourself to its level.
“I could have been on the other side.” The thing about Sideman’s Hail Mary is that it doesn’t look like one.